Aiming for full circularity
We are strong believers of the circular economy and how it will help us to reduce impact on our planet.
Providing reusable packaging as a service is at the heart of our business model. It is important because it aligns the environmental interests of a long lifetime with the economic interests and thereby enables us to offer premium packaging. It is through the reuse of goods that the bulk of our impact can already be reduced.
That is not where we want the story to stop though. We also aim for full recyclability and sourcing from renewable sources. The full recyclability we can achieve by collecting defect containers, uncontaminated from other materials, and recycling them in custom batches.
That is the long term vision we aim for as we develop our products.